Brand Annie Couture
Annie Couture opened its door on November 5th, 2014, several conceptual fashion shows and a grandiose presentation of the first limited collection took place on the same day. The key concepts of this collection include using modern design trends and natural materials. It has elegance, style, and the notion of “tzniut” — a Jewish law on female modesty. The idea of producing a modest women’s clothing line against the backdrop of the overused world cult of a naked female body is not accidental. Annie Couture brand designs prove that a modest dress can look expensive, fashionable, and elegant. A closet of every successful and confident woman should not only contain a small cocktail dress, but also a huge choice of formal, elegant clothes for every occasion — a business meeting, a family reunion, a dinner with friends, or a child's birthday.
As Anna Estrin, the founder of Annie Couture has noted, “Modest clothing can be much more attractive than dresses that expose various parts of a woman’s body. A modestly dressed woman doesn’t seduce with her openness and availability; she provokes curiosity, leaving the stronger sex to wonder about how beautiful and mysterious she is. Elegant patterns, original prints, and color layouts accentuate the body’s beautiful features and help to hide its flaws. Our designs are created to help every woman look presentable and highlight her grace and beauty without exposing herself.” The new Annie Couture collection has proved that there is a new style, a new trend and that every woman, regardless of her age and constitution can be irresistible.
As a part of Annie Couture’s daily routine, every customer can receive a consultation of the experienced brand's image-makers, who is not only able to find a particular attire but also create an ultimate look which includes clothing, accessories, jewelry, and even a hairstyle. To achieve that, the boutique presented a collection of original headdresses and accessories, as well as precious and semiprecious gemstone silver jewelry, including a collection of Jewish adornments highlighting the beauty and spirituality of the Jewish tradition. It’s important to note that Annie Couture is the official representative of the premium jewelry brand called New Art Jewelry which unique handmade goods also were displayed in the boutique. Also, married women and women who strictly observe the canons of the Jewish religion were offered high-quality wigs made of natural hair.
This multilayered and detailed approach to the formation of the unique look for every woman shows that Annie Couture certainly is one of the many fashion boutiques that offer this or that kind of clothing. Annie Couture reveals purveyors of style, creativity, and elegance; a creative workshop capable of satisfying the tastes and demands of the pickiest and pampered clients.
In October 2017, the boutique Annie Couture New York has been closed. Closing the boutique was Anna Estrin’s strategic decision, however, she closed the doors of the actual boutique but became even more accessible to the whole world by opening her online store. Ecommerce becomes more efficient in the world of fashion, which helps to expand your business without geographical limits. Annie Couture New York collections are available to the customers 24/7 in our online store www.anniecouture.nyc.
As Anna Estrin said during her interview, “The entire fashion industry is gradually moving online. The future and success are exactly where you can see an "add to cart" button, because the growing pace of life, especially in New York and other major cities, doesn't leave people with the opportunity to go shopping. Time is too valuable to waste it in the fitting rooms. Besides, modern consumers want to receive all the information within seconds. They want to learn faster about the new trends, additions to their favorite brand, or about the store. They want to buy everything with one click. The brand Annie Couture New York keeps up with the times, and now all our collections are presented only in the online boutique.”
The founder of Annie Couture doesn't stop here. After careful research of the market, she decided to expand her brand. Now Annie Couture is moving to the land, where the modest style was born at, to Israel, and the new chapter is about to begin for the brand.